Cowshed Collective: Sponsors of GrowthLab London 2024

Looking to the future: What’s the future of digital and branded content?

If going where the audiences are means building a business in long AND short form content, can it really pay? At GrowthLab 2024, we looked at how producers, creators, agencies and brands are working together to create successful new models, and keep audiences watching and clicking.

George Cowin, Co-founder & CEO Cowshed Collective, shed light on this trend, stating, “While formats across social media still follow traditional TV formatting, the beats are different, the hooks are different, and it has to feed you information a lot more regularly than traditional TV. In this fast-paced digital world, audiences expect immediate engagement and constant stimulation. This shift demands that content creators innovate continuously to capture and retain viewer attention.”

As the digital landscape continues to expand, the way audiences consume content is undergoing a significant transformation, driven by advancements in technology and shifting consumer preferences.

As the digital entertainment sector continues to evolve, Cowshed Collective remains dedicated to staying ahead of the curve. The company’s forward-thinking approach and commitment to innovation ensure that it will continue to be a leader in this industry.